Thursday, October 8, 2026

Established on the open web

Your savvy real estate investing journal 102

The collected columns of @propertyinvesting707

Thursday, October 8, 20262 Stories
Lead Story · OCT 7

Skip Tracing for Real Estate Investors: Using Property Owner Data Responsibly

Skip tracing sits at the intersection of opportunity and restraint. For real estate investors, it can be the difference between a stale lead list and a real conversation with a property owner. It is also one of the fastest ways to create compliance problems, waste money, and damage your reputation if you treat property owner data like a blunt instrument. Most investors first encounter skip tracing when they start chasing off market properties. They pull vacant houses, in

Continued inside

Skip tracing sits at the intersection of opportunity and restraint. For real estate investors, it can be the difference between a stale lead list and a real conversation with a property owner. It is also one of the fastest ways to create compliance problems, waste money, and damage your reputation if you treat property owner data like a blunt instrument. Most investors first encounter skip tracing when they start chasing off market properties. They pull vacant houses, in

Read the full column
Read Skip Tracing for Real Estate Investors: Using Property Owner Data Responsibly
Analysis · OCT 6

Motivated Seller Lead Generation vs. Lead Conversion: Where REI Reply Fits

Real estate investors often talk about leads as if they are a single problem. They are not. There is a material difference between generating motivated seller leads and converting them, and that distinction explains why some investors spend heavily on marketing yet still feel like their pipeline is thin. Lead generation is about finding people who may have a reason to sell. Lead conversion is what happens after that first signal, when someone replies to a text, calls a n

Read Motivated Seller Lead Generation vs. Lead Conversion: Where REI Reply Fits